At one point you want your website among top search results through keywords and at another point you want your brand name famous. Since your brand name is new and most people search through keywords. But these keywords do not reflect your brand name therefore your website can be thrown out from top search results. In that case the expert SEO Company suggests a strategy which can result your web development solutions among the top results.
First you should analyze what your website is for. You should not continue to keep optimization for a particular brand name. You have to keep balance between them. So first recognize your target of website and then which methods you will use for your website. From perspective of expert SEO Company it is necessary to keep keywords for your website optimized. The quality SEO services are necessary for branding and SEO.
After that you should find out what is your current ranking for chosen keywords. If you see your site among top search results from SEO keywords rather than brand keywords then you should spend more time on SEO keywords and less on brand keywords. The ethical SEO services follow the guidelines to place website among top search results so should you. Now your website keep growing and changing so you should keep maintain the ratio of time spent between both tasks. The strategy you planned must be revised and reevaluate time to time.