Infinite scrolling is profitable to developers wishing to short down navigation for good user experience. For example, the social Media sites use it in their news feed while allowing user to scroll through posts. Many web application development companies also use Infinite Scrolling to decrease webmaster errors. Webmaster reports error when there is use of pagination in web portal development instead of big content in single web page. The pagination also leads to duplicate content issue which is not a good thing in SEO. Today responsive web design is getting popularity, and it can be used with infinite scrolling easily to present content seamlessly on client’s device.
There are few negative points of Infinite Scrolling as well. It increases page load time which can make user go frustrate when internet is slow. If there is only text displayed in web page and Infinite Scrolling is used in web portal development, time taken to read whole content will get increased. It can also make user go frustrated or bored while scrolling down. Many web development solutions employ footer links in websites. When Infinite Scrolling is used, footer links become unreachable. A developer can provide View More button to resolve this problem.
Well, these are pros and cons about Infinite Scrolling. However, use of this trend must comply with the purposes and goals of web portal development. This trend is feasible in some websites and not advisable in others. So know about the effect of user interface, functionality of SEO, and path to convert potential user into permanent customer.