The hyperlinks are important elements in a website which are designed to get them clicked, so make them usable and ensure that these are easy to click. Many web designing companies keep the clickable area small which is not good from the perspective of usability and can lead to wrong clicks sometimes. This can make users frustrated. So, keep the clickable area large enough for mouse hover and clicking. Another mistake is inconsistent interface design. Sometimes excessive creativity can lead to different designs for each page. This can lead user to get confused. If it does not feel consistent, user will feel less in control and leave early. So, always use a consistent template while providing custom web design services.
Visibility of a web page is also an important factor of good usability. A great web designer should design a page in such way that it fits on almost each screen. The optimized screen resolution is 1024 * 768 pixels. In the most websites, users will have to fill registration forms before acquiring services. These make this form complicated and put various mandatory fields which are validated before submission. This can make user frustrated. A professional web design firm suggests putting few fields required for basic information.
Well, these are some common avoidable mistakes. There are some suggestions mentioned with these which you can use while providing custom web design services.