Given below are 20 stats that show how much potential do social media platforms carry with themselves:
- If you're using YouTube to plug in millennials, you're in luck: you'll be reaching 91% of them.
- 90% of consumers love to see the posts that provide the company's information.
- 71% of consumers are likely to recommend a brand to their friends and family if they get a positive interaction from the brand.
- 89% of marketers believe social media is vital to their overall social media strategy.
- More than 70% of marketers have increased their social media branding budget this year.
- The top 3 ways marketers measure the ROI of social media marketing are engagement, traffic, and leads.
- 77% of marketers use social media analytics to live campaign performance.
- 73% of marketers have reported social media marketing as being effective for his or her business.
- It is estimated that buyers will have spent over $500 billion in eCommerce by the top of 2019; which has implementations on Facebook, Instagram, and Snapchat.
- 60% of individuals say they discover new products on Instagram.
- 66% of companies use social media platforms to release their new products so that consumers can see them.
- Over half (54%) of browsers use social media to search for new products.
- Over 200 million people visit a minimum of one Instagram Business page a day.
- Almost 75% of consumers share the video of products from their favorite brand of social media platforms.
- Engagement with consumers and providing customer service may be a huge benefit. The top three reasons people engage with brands on social media are to ask an issue, express a problem with a product, or praise a product.
- Consumers say that they feel more confident while messaging brands using social media platforms.
- Social media may be an excellent spot to get new customers, as non-customers are 3 times more likely to extend traffic for brands.
- According to Curalate, more than 75% of consumers have purchased a product that they have seen on social media platforms.
- A report concluded that 52% of respondents during a survey were curious about purchasing a product found on Facebook.
- 44% of consumers purchase items seen on a brand's social media post.
Provided stats are 100% authentic and collected by trusted sources like Buffer, Sprout Social, etc. If you want to grow your business using social media platforms, then consulting a web development company in India will be very useful to your business.